We sat down with industry trailblazer, Irena Katz of We Are Lux, to discuss her journey within the medicinal cannabis industry as a qualified naturopath and passionate cannabis advocate. In this post, we explore how Irena's personal experience, purpose, and bold vision has made her a strong patient advocate and industry innovator — and how these qualities have also helped shape her store We Are Lux.

For businesses looking to enter or maximise their presence within the medicinal cannabis market, understanding the evolving prescriber landscape and access pathways is crucial to navigate this dynamic market effectively.

Since its legalisation for therapeutic use, Australia’s medicinal cannabis industry has rapidly evolved, marked by complex regulatory changes and a growing infrastructure — making it essential for industry stakeholders to understand the journey of legalisation, its impact on Australian patients, and the diverse ecosystem of stakeholders working to expand access and challenge the lingering stigma surrounding medicinal cannabis.

For healthcare practitioners prescribing or dispensing medicinal cannabis in Australia, it’s essential to understand the varying regulations that can impact patient outcomes — including dispensing substitution policies for these medications.