In the latest addition to our Market Insights series that explores the Australian medicinal cannabis space, we look into patient demographics and how patients access plant-based medicines.

We sat down with industry trailblazer, Irena Katz of We Are Lux, to discuss her journey within the medicinal cannabis industry as a qualified naturopath and passionate cannabis advocate. In this post, we explore how Irena's personal experience, purpose, and bold vision has made her a strong patient advocate and industry innovator — and how these qualities have also helped shape her store We Are Lux.