An insight into the AltMed Podcast where EQWELLIBRIYUM co-founder Lisa Varley shares insights into building a medicinal cannabis business that is both scalable and sustainable, without compromising on ethics or patient outcomes

We sat down with industry trailblazer, Irena Katz of We Are Lux, to discuss her journey within the medicinal cannabis industry as a qualified naturopath and passionate cannabis advocate. In this post, we explore how Irena's personal experience, purpose, and bold vision has made her a strong patient advocate and industry innovator — and how these qualities have also helped shape her store We Are Lux.