Regulation alone doesn’t create access – and innovation alone doesn’t change perception.

In our latest interview, Dr. Shabnam Sarshar unpacks the deeper challenges facing medicinal cannabis from clinician education to cultural stigma, and why women’s health remains one of the most overlooked frontiers.

We sat down with industry trailblazer, Irena Katz of We Are Lux, to discuss her journey within the medicinal cannabis industry as a qualified naturopath and passionate cannabis advocate. In this post, we explore how Irena's personal experience, purpose, and bold vision has made her a strong patient advocate and industry innovator — and how these qualities have also helped shape her store We Are Lux.